ISBN-10: 8416720274

ISBN-13: 9788416720279

•Un unique e ingenioso handbook de retórica y argumentación.
•Una obra basada en el brillante arte de persuasión de los gatos.
•Del autor del superventas “¡Gracias por discutir!”

Jay Heinrichs, el autor que ha modernizado los principios de los angeles retórica, vuelve con una unique introducción al arte de l. a. persuasión inspirada en los negociadores más hábiles del planeta: los gatos. Combinando el humor con una gran capacidad didáctica y las deliciosas ilustraciones de Natalie Palmer-Sutton, Jay Heinrichs desarrolla un principio que nuestros amigos felinos, hábiles manipuladores donde los haya, conocen bien: en caso de desacuerdo, el enfrentamiento directo no es mejor los angeles estrategia.
Recurriendo a las herramientas de Aristóteles y otros retóricos clásicos, el autor desgrana los trucos de persuasión más eficaces para «llevarse el gato al agua»: escoger el mejor momento para saltar sobre el adversario, hacerle creer que tiene el poder, desmontar una falacia, convencer mediante el lenguaje corporal, ganarse el respeto del otro y convertir, en suma, un desacuerdo en una excelente relación. 
Tan práctico como accesible, “Cómo discutir con un gato” es el guide infalible para conseguir que cualquiera —colega, jefe, pareja, amigo o rival— se pliegue a nuestros deseos. Incluidos los gatos.

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Cómo discutir con un gato (Crecimiento personal) (Spanish Edition)


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