By Stephen Wunker,Jennifer Luo Law

ISBN-10: 0814439756

ISBN-13: 9780814439753

Wow your consumers . . . with "less." reduce costs-it's a typical company chorus. but when you always lessen costs, what occurs to innovation? how will you remain aggressive and fulfill consumers? Costovation solves the difficulty of ways to spend much less and innovate extra. The book's innovative method broadens the definition of innovation past items to the enterprise version itself. With costovation, you allow cross of assumptions, take a clean examine the industry, and relentlessly specialize in what shoppers really need. examine Planet Fitness-it grew to 7.3 million individuals through focusing on informal exercisers. these fogeys do not care approximately frills. they need effortless, reasonably cheap entry to sturdy gear. even though it really is reasonably cheap to run, Planet health ranks maximum in health club pride. connoisseur grocer, Picard, sells in basic terms frozen nutrition. With much less perishable stock, they compress expenditures whereas delighting a discerning yet busy consumers. jam-packed with examples and interactive workouts, the e-book explores fee innovation innovations that paintings for giant and small businesses alike. From open innovation and cost-sharing to simplifying items and turning waste into new offerings-readers find out how opponents are carving out niches, retaining positions, and dominating industries. Innovation and cost-cutting aren't opposites. mixed, they disclose untapped possibilities to outsmart and underspend competitors.

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Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by Stephen Wunker,Jennifer Luo Law

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