ISBN-10: 0143132202

ISBN-13: 9780143132202

For ladies marketers (and somebody in poor health of the prestige quo), this shrewdpermanent, unapologetic assortment promises fifty confirmed hacks to leapfrog over stumbling blocks and reach business.

"A must-read for any lady who has an outstanding concept and the nagging idea that doorways are closed to her; Molina Niño is helping to blow them open."--Publishers Weekly

Think the main severe issue for changing into a superb entrepreneur is grit, risk-taking, or technical abilities? re-examine. regardless of what some other company e-book may well say, historic facts express the genuine mystery constituents to getting forward in company are being wealthy, white, and male.

Until now. Leapfrog is the decades-overdue startup bible for the remainder of us. it is jam-packed with uncompromising tips for successful at company, your approach. Leapfrog is for marketers of all stripes who're bored to death with established order advice--the style that assumes you've gotten wealthy family and friends and a public family team.

Refreshingly frank and witty, writer Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. whereas instructing budding marketers at Barnard university at Columbia college and looking the globe for investment-worthy startups, she has met or prompt hundreds of thousands of marketers who have long gone from 0 to scalable enterprise. right here she stocks their most sensible secrets and techniques within the kind of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, hop over, or immediately up annihilate the doubtless intractable hurdles dealing with marketers who should not have kin funds, cultural capital, or connections.

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